Since the very beginning, files on Windows computers have used an icon, and a filename ending in a dot followed by three letters to indicate what kind of file you're dealing with.
zip means something completely different. Meanwhile, plenty of users already have a clear idea that.
zip URL lets your audience know that you're fast, efficient, and ready to move. When you're offering services where speed is of the essence, a. Against that indifference, it seems laughable that dot zip will ever come to indicate that a site is "zippy" or fast, as Google intends. Despite the fact that both dot com and dot org have been around since 1985, it's my experience that most people are oblivious to this idea. Dot com was supposed to indicate that a site was commercial, and dot org was originally meant for non-profit organizations. The TLD is supposed to act as a sort of indicator for the type of site you're visiting. TLDs are the letters that come after the dot at the end of the domain name in an Internet address, like, , and example.zip.įile extensions are the three letters that came after the dot at the end of a file name, like example.docx, example.ppt, and example.zip.ĭomain names and filenames are not the same thing, not even close, but both of them play an important role in modern cyberattacks, and correctly identifying them has formed part of lots of basic security advice for a long, long time. nexus, but it was dot zip and dot mov that had security eyeballs looking skywards, because of their obvious similarity to the extremely popular and long-lived. Google Registry actually announced eight new top-level domains (TLDs) that day. The synchronised ocular rotation was the less than warm welcome that parts of the IT and security industries-this author included-gave to Google's decision to put. If you heard a strange and unfamiliar creaking noise on May 3, it may have been the simultaneous rolling of a million eyeballs.
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